Fudge culture is about making informed choices, challenging creativity and breaking new boundaries. Bringing street fashion to follicles, whether your signature style is evolutionary or revolutionary, eccentric or rigidly maintained, Fudge facilitates a flexible approach.

As a cool professional hair brand, Fudge prides itself on delivering product solutions that give salons great stand-out ability in a crowded market. Regularly launching new campaigns that use strong imagery and marketing support, Fudge is dedicated to creating that true salon identity so focuses on creating salon quality imagery with that expected Fudge individuality, tag lines that reinforce Fudge's point of difference, a real dedication to bringing attention to full Fudge portfolio (not just the hero's Shaper, Matte Hed and Gum), and importantly strong consistent global exposure.

To support its salons, Fudge has stunning, desirable posters, visually appealing point of sale material, consumer advertising and PR campaigns to encourage footfall into salons, and great looking packaging across their full retail range which all helps to promote the concept of the Fudge brand to salon customers.

Educationally, Fudge is at the forefront of sharing and inspiring its stylist and colourists and giving them new techniques to take with them back to the salon floor. Fudge Pavement collections are created and released globally with comprehensive step by steps that are then applied to educational courses in salon and/or academy workshops.

Fudge: express your individuality, create artistry and style it your way!